How to Get Maximum Results From Your Google My Business Profile

How to Get Maximum Results From Your Google My Business Profile

  • 06 Feb, 2025

Google My Business is one of your local business's most powerful SEO tools. So, learning how to get maximum results from your Google My Business Profile (GMB) is a great arsenal. To get the maximum results, your profile should be built appropriately. You must ensure accurate information about your business, build a business website, and many more. So, in this guide, I will discuss all the ways to optimize to gain the maximum results from your Google My Business Profile. Following the steps, you can always beat the competitors and gain space on the top of the customer lists.

Essentiality of Your Google My Business (GMB) Profile

The major reason for using your Google My Business Profile is to gain visibility on Google as a brand. But there are a lot of other benefits a Google My Business Profile provides you. Let’s check them out:

Online Visibility:

Google My Business can help your profile appear on Google search results for those who are looking for specific products from a local shop. So, gaining massive traffic from a well-established profile is not a surprising matter.

Gaining Trust From the Customers:

A complete GMB profile can help to gain the trust of potential customers. The local searchers find your address on Google with proper information; they will buy products from your store.

SEO Benefits:

Do you know how essential it is to update your GMB profile? The only reason why your address is getting top visibility is that the local search engine optimization (SEO) finds your profile properly optimized. So, by properly keeping the profile up-to-date, you can easily be listed on Google’s search results.

Device Friendly:

It is not essential to have a PC to optimize your GMB profile. You can do this from any device, such as smartphones or tablets.

Cost-Effective Advertising:

Because of GMB, you can easily promote your local business online. Many people have done it by posting, offering, and showcasing quality photos of the products and services to local audiences.

Global Reach:

With the help of GMB, you can reach global audiences too. You can manage multiple locations and reach various customers based on it.

How to Get Maximum Results From Your Google My Business Profile?

There are a few steps that you need to follow if you want to see your local shop on the top of your Google My Business profile. If you follow the steps properly, you can easily get the desired results. Let’s check out the steps to have a clear idea of how to handle your GMB profile.

Step 1 - Sign Up to Your Google My Business

If you do not already have a Google My Business account, you only need to sign up for GMB. To do so, follow the steps below:

  • Head over to google.com/business. After searching this, you will be taken to Google My Business’s Sign Up/Sign In page.
  • Follow the questions and Sign Up for an account.
  • After signing up, just sign in to the same account using your login credentials, and you will be taken to the Google My Business dashboard.

Step 2 - Ensure the Information of Your Google My Business is Correct

The information section of your Google My Business account is a great means of getting correct information for customers. So, make sure that you have updated information on your account. Now, you may have a question, “Then how can it help me to get maximum results online?” These are simple keywords. You have to ensure your shop’s description has the right keywords so that people can easily find you by searching for that keyword.

Step 3 - Update Your Google My Business Information Always

Your business can change at any time. So, updating the information is mandatory. You always need to update some key information if you shift your address or for some other reason. To update that information, go to the “Info” like the previous time. Here is the key information:

  • Physical Address
  • Phone Number
  • Category
  • Attributes

Step 4 - Verify Your Location

Be specific with the location of your local store. By verifying the location properly, your location can show in local search results. If someone searches for a product relevant to your store, then Google will show your store with its location to that customer. So, you will gain great results using Google My Business and updating your location.

Step 5 - Keep Your Hours Accurate

One of the best features of Google is that it shows your local shops opening and closing hours. Simply go to the Info section of your Google My Business profile and specify the opening and closing hours of every single day.

Step 6 - Create a Website

Like Info, you can create a website accessed at the bottom of the same column of Info. The website builder is free, and you can create a Google My Business website and launch it to improve your reach.

Step 7 - Define the Business Category

Buyers will not always look for specific products. They may want to know what your company does. So, adding the business category is mandatory. Selecting the right category also gives Google the hint of your business.

Step 8 - Add In-Store Products

If your business is in an eligible country such as the US, CA, UK, or IE, you can easily show your in-store products to the customers on your Google My Business profile.

Step 9 - Leverage Google My Business Posts

Sharing your knowledge with them can also help you to gain connections. To create posts, you can either click on the top bar or the below right post icon to create your daily posts.

Step 10 - Respond to Customer Reviews

The specialty of responding to customer reviews is to gain customer attention to your business strongly.

How Google Determines Local Ranking

There are three things Google determines when ranking your local shop online. They are “Relevance”, “Distance”, and “Prominence”. Using Algorithms, Google determines whether the business is suitable for the customer.

Relevance

Relevance means whether the business matches the customer’s specific search intent. The more relevancy, the higher your ranking will be.

Distance

Distance refers to the distance between the shop and the customer. If the distance is not specified, Google calculates the distances near the customer and shows the search results.

Prominence

Prominence depicts how well-known the business is. The more information your business has, the better the ranking.

Frequently Asked Questions

1. How Can I Improve My SEO Score?

To improve your SEO score, you need to:

  • Publish relevant, authentic content frequently.
  • Make sure your content is up to date.
  • Always put metadata so that your audience understands what your content produces.
  • Have a proper link-worthy side.

2. Does Google My Business Increase SEO?

Yes, Google My Business greatly boosts your SEO on Google. It happens because you provide the content and updates frequently. The frequency and the SEO score get higher, and the audiences gather more frequently than before.

Final Thoughts

Following the above steps, you can always get your answer to How to Get Maximum Results from Your Google My Business Profile. But it is not as easy as it sounds. With proper dedication and consistency, you can easily build the best Google My Business Profile and stand on top of the Google SERP. So, let’s not waste time and build an account today on Google My Business. Make sure your local shop is properly described as it is.